Newspapers and magazines still remain an incredibly powerful tool for businesses. We all really like the idea and kudos of getting seen in the right publications (on or offline).
If there is a good story about you and your business, and If you place a well written press release that contains quality press photographs about it in front of the right person at the right time, it is highly likely to get used. That is amazing ROI. For example:
Tara at Southdowns Introductions actually approached me to talk about photographs for her new business. After a conversation, it became evident that Tara had an amazing story that the press would enjoy. We therefore worked with her to get her story heard. So what was Tara’s return on investment?
Cost through our package*: £500 +VAT
For the coverage Tara received in The Argus, The Leader and Kent & Sussex Courier (on and offline), the cost for placing an advertorial would be approximately £3,000 + VAT.
For the coverage she got on BBC Radio Sussex & Surrey – you can’t buy advertising, so basically priceless!
The audience she reached was approximately 420,000 people across her target region.
*PS. Tara has made great use of the images and press release since the shoot, and gone on to secure coverage in Woman magazine. Remember too that adverts are way less likely to hold the same kudos as getting media attention for the value of your story.