When is a photo not a photo?
Automating your content is something most of us do and all of us probably should do given the amount of content we need to be constantly putting out.
However, automation doesn’t mean a single approach to everything. For example, the above image illustrates this. Iinstead of posting a photograph for my immediate attention, someone provides me with a link and invites me to click on it. You could argue that it drives people to their Instagram account, but in all honesty how often do you click on those?
The point of a photograph used in social media is to grab people’s attention and draw them to you. Images are supposed to bring things alive. What I don’t want to do is be bothered with clicking on a link to another social media stream – for instance the one above which is from Instagram to Twitter. I understand it helps to automate our digital marketing, but not taking a little extra time at that stage can ruin the whole thing. Each stream should have a similar feel and story, but it should also be aware of who is looking at it, making conversation in slightly different ways. For instance, posting photographs from Facebook to LinkedIn would definitely not go down well to most LinkedIn peeps.
So next time you think you don’t have time, or would rather just automate it – bear in mind you probably have a greater chance to shine and stand out by putting the image right in the post.
PS Here is the picture I posted on Instagram with the above link, and then ‘did it properly’ and posted in straight to Twitter….