Try an App: Boomerang
So. It’s not a gif or a photo. It is the relatively new Instagram feature – the boomerang. Basically it is just a ‘burst’ of photographs taken on your phone and stitched together. It’s available for iOS and Android phones – more details HERE. Here is the promotional video Instagram posted on Vimeo:
Personally, I liked the sound of this because much as I find tools such as Giphy easy to use, it is an extra thing to do.
Let’s have a quick look at it so you can decide for yourself.
HOW DOES IT WORK
Well it is fabulously easy.
Boomerang will take ten pictures, duplicate them in reverse order, then stitch them together to produce an animated clip which plays on repeat:
Here’s a Boomerang I made at Brighton Wheel the other day:
Overall I really enjoy using Boomerang. It is something to have some fun with and great for quick content. There aren’t many editing options immediately available except via Instagram with its filters. However that isn’t all bad – it keeps this a sweet and easy app. Great for the snackable content needed for social media marketing. Try taking a Boomerang of a member of staff turning round at their desks or answering the phone – it doesn’t need to be a planned out story or involve more than, “Bob, turn round…!”