5 OF THE KEY 2016 MARKETING TRENDS 

….AND WHY YOU NEED PHOTOGRAPHS

Photo by Liz Finlayson/Vervate Farmer's Weekly Awards Finalists - Joe Cottingham from Watts Farms Catering Ltd, Kent has been nominated in the Specialist Crop Producer section

Photo by Liz Finlayson/Vervate

There are a number of streams in marketing currently that should be intrinsic in your Marketing Plan and that will give you a lot of clout in relation to engaging with new clients.  Here are five of the most important:

Snackable visual assets

..are becoming increasingly essential to communicating your brand story.   By snackable, I mean you need a lot of assets to keep up with the demand for them, and as per the goldfish fact above – they will be viewed and judged very quickly!  The key thing here is ‘your brand’ – not someone else’s (i.e. a staff stock photo) and not anything that makes your brand look anything less than the banging one you work hard to keep alive.  Make sure that your visual assets reflect that.  Keep a library system (even a private Flickr account) with a stock of images you know you can use (i.e.. you have the copyright, licence, permission to use, you made it or you bought it).

Storytelling

…is increasingly vital.  It might be your own company stories, a client’s story… whatever engages people and creates a sense of involvement with your company.  The important thing is that your stories have a plot line (beginning, middle and end).  Visuals obviously bring stories alive – a picture tells a thousand words and all that.  Have you seen the Ladybird books for adults?  Many of us slightly older ones loved our Ladybird books, the visuals primarily – and this great marketing idea taps into that.  We thrive on stories, they connect us as humans.

 

Visual storytelling might be company or client's story - whatever engages people & creates a sense of involvement with your company #marketing Click To Tweet
Photo by Liz Finlayson/Vervate Lisken Jellings (crrt) visits Vision Express in Brighton's Churchill Square ahead of Macular Awareness Week. Lisken is partially sighted and has Age Related Macular Degeneration (AMD). Lisken is pictured with optometrist Anisa Graham (crrt) For further info contact Kelly Hill at The Tonic Comms 0115 8532198

Photo by Liz Finlayson/Vervate

Photo by Liz Finlayson/Vervate Lisken Jellings (crrt) visits Vision Express in Brighton's Churchill Square ahead of Macular Awareness Week. Lisken is partially sighted and has Age Related Macular Degeneration (AMD). Lisken is pictured with store manager Simon Pike trying on some Solaris sunglasses For further info contact Kelly Hill at The Tonic Comms 0115 8532198

Photo by Liz Finlayson/Vervate

Photo by Liz Finlayson/Vervate Lisken Jellings (crrt) visits Vision Express in Brighton's Churchill Square ahead of Macular Awareness Week. Lisken is partially sighted and has Age Related Macular Degeneration (AMD). Lisken is pictured with store manager Simon Pike For further info contact Kelly Hill at The Tonic Comms 0115 8532198

Photo by Liz Finlayson/Vervate

Be transparent

People increasingly want to trust who they purchase from and work with.  Show people what you do, how you work, and how you interact with customers.  Photographs and video are great ways to do that.  Consider real time platforms such as Periscope which is currently gaining momentum.

Default marketing

Value people and our environment and show people that.  People can spot a fraud a mile off so make sure you really do mean what you say.  Pick a charity to support – making the support the focus, not the publicity – that will come as a by-product – but this is all about building a solid brand and real community involvement into the company.  Ensure you continuously look at your environmental stance – do you only use products where necessary etc. Again, images of these things in action are great ways to communicate to everyone what your company is all about.

Photo by Liz Finlayson/Vervate The team from Vervate have sponsored Roodle one of the Martlets Snowdogs, who will be be housed inside Brighton Dome for the duration of the Snowdogs by the Sea art trail. Roodle is pictured here out for a walk on Devils Dyke

Photo by Liz Finlayson/Vervate
The team from Vervate have sponsored Roodle one of the Martlets Snowdogs, who will be be housed inside Brighton Dome for the duration of the Snowdogs by the Sea art trail. Roodle is pictured here out for a walk on Devils Dyke.

Keep on the right platforms.

Customer service enquiries via social media have increased two and a half times over the last 2 years – with 80% coming via Twitter.  Make sure your content looks just as good on mobiles as mobile usage has increased and now exceeds desktops and laptops.

Also with reference to a report by Microsoft and Column Five Media.

Keep up to speed

As well as delivering bespoke photographs for clients, Vervate offer training to help companies and individuals to keep up with the need for visual assets.

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