Behind the Scenes: Press Shoot with Roodle



Harriet Lloyd the manager of Hair Emporium in Brighton and Susi Doherty from Vervate give Roodle the Snowdog a trim and brush up before his appearance in the Snowdogs By The Sea public art trail campaign to raise money for Martlets Hospice. Unfortunately Roodle was a little too large to get through the door and had to receive his pamper service on the salons doorstep in Upper North Street! Please Credit - Simon Dack / Vervate 01273 275162 0797 3677 017

Please Credit – Simon Dack / Vervate


The Snowdogs by the Sea campaign is an amazing way that The Martlets are raising funds for their much loved hospice in Hove.  Local businesses sponsor a Snowdog that are then designed by mainly local artists.  In Brighton, there will be 45 Snowdogs appearing on the street (and one at Victoria Station, London!) – you can download an app or get hold of a Trail Map, find as many of them as you can and unlock offers/discounts/prizes.  Roodle is Vervate’s Snowdog and is the hairiest in the whole pack.  We therefore decided a great story for the press (which appeared HERE) would be to take him for a ‘hair-do’ – this is a little insight into how it went!




We publish lots of very helpful stuff on our Vervate Ltd LinkedIn page:


We are vastly experienced at these kind of commissions and our clients love the fact that they can absolutely rely on us in a number of ways.  Do you have a need for this kind of experience – or indeed just need a large hairy Snowdog moving around?!  We are your go-to people!


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