Photography & Short Video

You look a mess!

A man with a biscuit

Picture Credit:

Written by Susi Doherty

Updated: February 2020

So, unless you over-slept, or felt too bad about yourself to even give your reflection a squinty on-eye glance of disapproval before leaving the house, you will know what you look like before you left the house.  Generally, you won’t have left the house before you feel that you have made the most of what you have and are ready to give the best impression you can of yourself to the outside world.

I assume that most of you wouldn’t go to meet a potential buyer or new client without checking your appearance – or at the very least not turning up looking like you have gone through a hedge forwards, backwards, sideways and left on a forward roll?


Does your business look scruffy?

Are you as careful about how your business looks or does it look as if it has just fallen out of bed and isn’t quite ready for the outside world?  If you have only given it the one-eyed glance of denial – it could even look ridiculous, unkempt, lazy, unprofessional, hung-over or just scruffy. It’s amazing that so many businesses have such amazing products or services, work incredibly hard at getting that right for their customers, but look as if they really don’t give a monkeys.


Taking pride

So most of us need to get to the gym or get a haircut or whatever, none of us are perfect.  However, it really does make a difference if we give the impression we do actually like ourselves.  People are drawn to us and trust us if we value ourselves.

Look at your business in the mirror.

Do your photographs, staff portraits etc, represent your company in their best light?

Does it look as if you value it?

Is it an accurate representation of you or merely full of stock images and old staff portraits – or no staff portraits?

Would you be drawn to your business if you didn’t know how good it was?


In this fascinating piece of research, a non-probative photo accompanying a ‘True or False’ statement increased the likelihood that participants would believe it to be a true statement.


Visuals increase the likelihood that people believe the statements you make.

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