The planet of GIF
Written by Susi Doherty
Updated: February 2019
What is a GIF?
DID YOU KNOW?
- The first GIF (arguably as these things often are) is “Dancing Baby,” also called “Baby Cha-Cha,” (remember Ally McBeal?!): you can see it here Burning Pixel
- GIFs compress the quality of images to 256 colours, (compare that to 16.7 million colours in a JPEG).
- It’s not just dancing babies, cats and bananas! News outlets use them: The Guardian, Republican Debate
- GIF was made Word of the Year in 2012
- You can make your own GIFS from You Tube (usual copyright warnings) here: GIFS
- There is a Twitter account devoted entirely to GIFs (no surprise there really!)
- There are some really funny takes on the GIF here on Ad Week
Here’s one I made earlier on a shoot with Liz just using my iPhone (NB she’s more of a cat person!):
So there you have it, there’s more to the world of GIFs than you may have realised! Have a play. Send me any you find that you have used for business – I’d love to hear how they went down with clients!