Humanity, Science and Marketing

Am I trying to cover too much?!



We love to show ourselves in a good light as much as see what other people are all about.  It is a constant, like breathing itself.  What is going on around me?  How do I fit in?  Do I want what someone else has?



Credit: Vervate 01273 275162 / 07973 677017 Brighton College Pictured Amy Divila (Crest Award Science and Technology)

Credit: Vervate


There are some really interesting studies being undertaken about the science of how important visuals are to humans.  This is a great one – please at least do the activity at the end, the link takes you to the visual section of a book about the workings of the brain:

Vision | Brain Rules |

Brain Rules by John J. Medina is a multimedia project explaining how the brain works. It includes a book, a feature-length documentary film, and a series of interactive tutorials.

There are some fascinating facts about how humans interact with the world around us visually, for example this from National Geographic:

old man from unsplash

Credit: Angelina Litvin/Unsplash

“If brain space indicates the importance of a sense, then vision is the most important. Roughly 30 percent of neurons in the brain’s cortex are devoted to vision, compared with 8 percent for touch, and 2 percent for hearing.”

I must say I am not always sure I feel as quick as this but apparently I am.  The brain can process an image in just 13 milliseconds according to this study described on Live Science.  Current thinking is that the brain seeks for visual cues that it relates to concepts in order to pick up a piece of information such as where to go next or what it needs to do or feel.

Bored now“..but crikey do we move on quick too!  Humans apparently have a rapidly declining attentions span – fallen from 12 seconds in 2000, [or around the time the mobile revolution began], to eight seconds. Goldfish, meanwhile, are believed to have an attention span of nine seconds.


To be quite honest, there are a lot of statistics flying around about the use of visuals in marketing and not all of them can be properly substantiated.  However, there are some clear messages for marketing your business here, eh.

With so much vying for our attention, I don’t know about you but I often feel pulled in different directions.


Credit: Vervate


It pays to be clear, succinct, and put up visuals that scream quality and inspire us ‘quick-to-visually-judge‘ humans to stop and give you the time of day.

Step back and have a look at what your marketing ‘says’ about you visually.  Would YOU stop to find out more?

We can help you step back.


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