If you’re not hypnotised by now, read about timing here!
The length of your video should always reflect who you want to engage with it.
Who you want to watch it also reflects directly on where you will post it of course.
Some of those social media channels have limits on the length of video you can post on them. The minimum is currently 1 minute (Instagram feed). Far better practice is to adapt each video to suit a channel.
You may also want to have a video on your website that has more content – this Add On gives you that flexibility.
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