Looking at stuff differently

It’s all about perspective.

Brighton Wheel from belowThat phrase is used in so many areas of life eh!  But it really is.

As I write this, Brighton Wheel is open for the last weekend before being removed from the Palace Pier end of the seafront.  There has been much debate over its departure and the other happenings on the seafront.  We all have our opinions.  I am loathe to see it go and our lovely Victorian arches fall into the sea.  I really can’t get used to the i360 to put it mildly.  However, we all have our perspectives and all of us, I am sure, just want the best for our town and tourists alike.

Perspectives are intrinsic to marketing.  How do we see our product?  How do our prospective and current clients see our product or service?  We have contracted to a market research strategist to run some forums for us to see how we are doing and what we are missing.  It is really exciting, interesting and I am sure will be challenging at some points.

Perspectives in relation to photography is just the same set of rich principles.

 

Credit: Vervate/Liz Finlayson

 

“Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.” Ansel Adams

 

Vervate Senior photographer Liz and I went on one last ride on the Wheel the other day.

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

I am going to miss it.  I love the different views you get of our lovely Brighton as you go round.

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

Also of course, you get the chance to look at the Wheel itself from different angles:

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

Views from Brighton Wheel Credit: Vervate Susi on her iPhone

 

Well, it’s goodbye to the Wheel.  So take every chance you can to take pictures from different perspectives.  Don’t just ‘point and shoot’ – what else can you see?  What would you like people seeing the photographs to take from it?  Just play around and take photos from different angles – food can look great from directly above for instance, or try moving the camera around/up/down/across…see for yourself the different ways there are to see things you take for granted with the naked eye.

 

We love to help our clients look at their visual marketing with a fresh perspective.  Chat to us about how we take photographs of your business that make you stand out from the crowd.

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