UPDATED for 2017

Packing a punch with your blog

Blog Images: Why using the right images in the right way can really impact on the engagement of your blog.

 

Guest Blog by Matt from On Blast Blog

pack a punch shadow image

Credit: Liz Finlayson/Vervate

Here are some compelling statistics that should help you better understand why images are important in everything you do:

  • Articles with images have 94% more views
  • 60% of consumers are more likely to consider a business if an image appears in their search results
  • Engagement on Facebook for photos shows a 37% higher level of engagement for photos over text.
  • Tweets with photos get 35% more retweets on average
  • Pinterest is ranked second in driving referral traffic to sites, Facebook is first.
pack a punch cheer shadow image

Credit: Liz Finlayson/Vervate

This all points to an incredible power that images possess. However, you can’t simply post them on social media and hope that will be enough. Choosing the proper images and sizing them correctly is just as important. The days and times you post also matter, but don’t worry, all of these things are covered in today’s infographic.

First, let’s discuss the best methods for choosing high-quality images to post on social media. For starters, you want something eye-catching. Make it relevant, but also ensure that it has a lot of color or action going on to catch the reader’s eye as they scroll through their feeds.

Let’s say you decided to start a blog for your business. You’ll need to start acquiring photos to put in your articles and on your social posts. Not any photo will do, however. You can use stock photos sparingly, but the best kind photos come from photography specialists that can give you unique and relevant images.

Once you’ve found a photo you want to use, make sure you optimize it so it loads quickly. After that’s done, the final step is sizing it correctly. Check out today’s infographic (click or scroll down) for sizing guides that shows you how to best present your photos on today’s top social media platforms.

 

Comment from Susi, Vervate:

Susi Vervate on Brighton seafront

This is SO helpful, and some great blogging tips on Matt’s page, I recommend checking it out for practical tips on managing and growing your blog.

I also recommend creating your own stock of images for your blog, we work with lots of companies to do just that – HERE is how that works.

Credit: On Blast Blog

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