Grassroots Suicide Prevention – Case study


Celebrity Charity Auction of Promises

Consultancy and advice relating to promoting the event and raise the profile of Grassroots.

A set of press and PR photographs.

A professional photographer was fully briefed and attended the event, producing a set of both set up and reportage images to illustrate the evening.


We sent out a pre-press release and engaged in social media to garner support

We raised the profile of Grassroots by live tweeting at the event.

We produced a Storify of the event for marketing

We gained local press coverage by pitching immediately after the event.


In the Argus


Working with VERVATE was a very positive experience for us – Susi and the photographers were very responsive to our needs and very collaborative in their approach. They have taken time to understand what our charity does and what kind of messaging we are looking to communicate. The outcome for us was a set of fantastic images that we’ve been able to use on social media to maximise support for Grassroots and increase our reach. We also had media coverage which we otherwise have not had, and this attracted a bigger audience to our fundraising Auction of Promises event.

Susi’s advice on positioning and maximising our engagement was very helpful, and we were really pleased with media coverage both before and after the event. The images are a great reminder of a very positive event for us and will help us attract other fundraisers and donors in the future by depicting an event full of passion, fun and meaning.

I would recommend VERVATE without hesitation!