Storytelling Images: What story are you communicating?

A successful image is all about communication. It creates an impression and tells the viewer a story, visually. An image can imply trust, professionalism, joy, reliable, friendliness and a whole host of other qualities. Have a look at the images you’re currently using for your business. Are they telling your business story?

 

Staff portrait Pensions Regulator: storytelling images

Senior staff business portrait: The Pensions Regulator

Senior staff business portrait: The Pensions Regulator

The business portraits of you and your team:  Are they up to date? We’ve seen images of people on holidays with a beer in their hand. Good for personal use on Facebook, perhaps. For LinkedIn, company website use..what is that image communicating to that audience?

 

 

 

 

A lady smiles whilst using equipment directed by a fitness instructor

Matt Nairn from Mint Fitness during a 1:1 training session with a client.

The images on your business website:  Are they consistent with the purpose of your business? Are they projecting the right message and telling your business story? Stock photos have their place but you tend to see them everywhere and they don’t say anything whatsoever about your uniqueness, USP, what makes you special.

 

 

 

vervate team big beach clean up brighton storytelling images

The Big Clean Up in Brighton – The team from Vervate

‘Snackable’ content: The everyday life of your business.  Keep the story going, let people know what’s happening, what you are doing, who are working with.  What do you do to keep your story being heard?  Images are a great and easy way to do this.

 

 

 

People make decisions based on relationships and emotions. Sure, they want the facts too. But if your digital shop front is not enticing, if there’s no good story, they’ll move on quickly or they’re not even going to cross the threshold in the first place.

Images invoke feelings and emotions in a way that not even the finest copywriting can. They’re immediate and convey a huge amount of information very quickly. They tell your business story.

If you could use a helping hand to tell your business story visually, get in touch HERE. Let us get your images working for you.

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