Tweeting Photographs

Using visuals in your social media is essential if you want people to enjoy your content and share it with others, check out some of these statistics: HubSpot Report.

This blog contains a few tips to help you when tweeting photographs to your Twitter feed quickly, easily and to their best potential.

So, in no particular order:

  • Putting your photographs directly on to Twitter (as opposed to linking from Facebook for example) is significantly better and they are more likely to be retweeted. (Source)
  • Keep them simple – too much going on in an image and people scrolling through their Twitter feed won’t be bothered to stop – nothing will catch their eye quick enough.
  • Landscapes are easiest to show to their full potential.  If not, make it a nice ‘loose’ shot – without the subject too close in so that you can crop it better.
  • Most people don’t think in pixels.  Most people, to be fair, don’t care about pixels.  However, the world – given most of it is viewed on a screen of some kind these days, does think in pixels.  Resize your photographs to 440 pixels x 220 pixels (basically twice as wide as its height).If you use an iPhone you can use the Edit function on a photo, click the crop symbol and then the ‘aspect ratio’ icon on the bottom right.  This gives you some preset options, use the 16:9 as the current nearest to what you need.  If you don’t have any preset options on your phone, crop it to be as near to twice as wide as high as you can.   Here are two images I tweeted earlier as a little example.  The idea was to show people a picture of me smiling smugly in my new Vervate hat:

I tweeted this image without any cropping:

And this image after using the 16:9 cropping tool:

test 2

The second one has my whole face in, which is what I wanted.  Not sure about everyone else!

  • On that note, keep it interesting – what do YOU like looking at?  Even better, work out what your clients like looking at and tweet that!
  • If you can link something to the photograph do, there’s nothing more irritating than a tweet grabbing your attention with a smashing picture and a few choice words, but it doesn’t tell you where to find out more.
  • If it isn’t a great photograph, don’t put it up.  Work on your camera skills if you need to but if you proudly put a photograph of you and say Richard Branson up that is so dark you can’t see either of you (apart from maybe a glint of his grey beard) then it’s not a smashing Big Up is it.
  • Try not to use too much stock imagery.  It really does shout STOCK to everyone and though it has its place, your company is unique.  Think phones for staff do’s and off the cuff images, professionals for business portraits and anything you have invested lots of resources into.
  • Put a few images up together, they have a really nice impact and you can ‘get away’ with more than the traditional 140 characters.  That is also true of putting a bit of text on a photograph.
  • If you are putting an image online that you are keen to keep control of, or make sure people know it was taken by you (it is your legal right after all), in all honesty remember this:  If you are really concerned, don’t put it up.  If you are mildly concerned, make it very small and watermark it.  If it’s online, its out there.

These are just a few simple things to take into consideration.  Use images as much as you can as it really does make a difference – it brings your Twitter feed alive.

Happy tweeting all.

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Twitter-ready images prepared from any of your commissions with us, or a commission targeted at increasing your stock of images ready to tweet.


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