The Planet of GIF
What is a GIF?
They can be a fun visual asset in your marketing toolbox but also can be distracting. Use with caution and more often as snackable content (ie social media).
DID YOU KNOW?
The first GIF (arguably as these things often are) is “Dancing Baby,” also called “Baby Cha-Cha,”(remember Ally McBeal?!): you can see it here Burning Pixel
GIFs compress the quality of images to 256 colours, (compare that to 16.7 million colours in a JPEG).
It’s not just dancing babies, cats and bananas! News outlets use them: The Guardian, Republican Debate
In the US GIF was made Word of the Year in 2012
You can make your own GIFS with a range of apps – on desktops or mobile:
There are some really funny takes on the GIF here on Ad Week
Giphy have an app that enables users to create and share directly to their social media on their iPhones. Giphy have apparently been slow to remove offensive content in the past -Snapchat and Instagram have therefore made it more difficult to post from there.
You can post a GIF straight to Twitter by clicking on a GIF button under your Tweet compose box.
There are a massive number of GIFS out there for use free of charge, for instance TUMBLR
Two of my current favourite GIF time wasters are:
So there you have it, there’s more to the world of GIFs than you may have realised!
Have a play. Send me any you find that you have used for business – I’d love to hear how they went down with clients!